Who We Are

The core PlanningEdge team has been leading the development of inventory optimization software solutions for nearly two decades. Previously under the company name RockySoft Corporation, we provided an on-premise inventory optimization suite of software tools, which required a high-level of customization and heavy consulting requirement.

More recently, we decided to completely re-architect the technology platform to a full cloud-based SaaS platform. We incorporated the popular features and functionality of our legacy RockySoft software into the new platform, thus bringing a truly innovative product to market.

The PlanningEdge platform now represents a true enterprise class software add-on to most ERP systems, and can be offered at a highly competitive price to the small to medium business segment while still driving innovation in the inventory optimization sector.


Our History

2017: PlanningEdge 2.0, a true SaaS solution, completes beta and is launched to full production mid-year. A product roadmap with new software features is initiated and in consultation with first customers on the platform.

2015-2016: PlanningEdge 1.0 is launched as a cloud-hosted platform. The company is renamed PlanningEdge to reflect the move to the new platform. Several RockySoft customers adopt the PlanningEdge platform.

1999 – 2014: RockySoft develops into a sophisticated inventory management solution used by over 200+ customers worldwide.


Our Leadership


Mark Kent
Chief Executive Officer
Mark Kent is a co-founder of PlanningEdge, having served on the board since company formation in June 2016, and was appointed the Chief Executive Officer in June 2017. Mark has enjoyed a successful career as a financial executive in Silicon Valley-based technology companies, which experiences include having been CFO to four enterprise software companies. Having moved his family residence from California to Fort Collins, Colorado just a few years ago, Mark has been fostering the northern Colorado technology company presence, helping to build successful Colorado-based technology companies. Mark has been an active angel investor along with serving on start-up company boards, and an active supporter of student entrepreneurship at his alma mater Colorado State University. He has served as an executive-in-residence with Access Venture Partners, a Boulder-based technology venture fund, and as an adviser and board director to Innosphere, a Colorado-based technology company incubator. Mark co-founded PlanningEdge along with several of his current colleagues, after having acquired legacy system software and certain operations of the predecessor company, formerly RockySoft Corporation. Mark had been serving on the board of RockySoft since 2014. This new PlanningEdge team then embarked on a path to build an entirely new true-cloud platform, while developing proven features and functionality contained in the RockySoft software. Mark joined the management team in June 2017 just as the new PlanningEdge platform cleared beta testing. PlanningEdge now has nearly 40 customers, and rapidly approaching $1 million annually in recurring SaaS revenue. The PlanningEdge 2.0 software technology, running entirely in the cloud and based on Amazon Web Services, far surpasses the capability and flexibility to those of its nearest competitors in the demand planning and inventory optimization enterprise software niche. PlanningEdge can be easily integrated to any ERP system, including current partners Acumatica, Microsoft Dynamics Great Plains, and Oracle NetSuite.
Bryce Noland
Chief Technology Officer
Bryce Noland is a co-founder of PlanningEdge, and Vice President of Development and Chief Technical Officer (CTO). Bryce has multiple decades of enterprise software development experiences, and is considered an expert in the development of enterprise cloud-based solutions. Since PlanningEdge inception in June 2016, Bryce has lead both the software development team and the support engineering team. He and his development team have been instrumental to develop an entirely new platform, the foundation to the successful transition of former RockySoft customers over to the new PlanningEdge 2.0 software platform. Prior to joining PlanningEdge in 2015, Bryce software consulting company which created and maintained a retail inventory planning, purchasing and reporting solution, along with financial, point of sale, order management, distribution, and other large enterprise software development projects. He has led development teams to successfully deliver several enterprise-capable products to market. He was a Senior Staff Developer and the Architect for EMC’s Archiving Services for Reports product. He holds a Bachelor of Science in Computer Science from the University of New Mexico.
Troy Simpson
VP Sales
As VP of Sales, Troy Simpson is responsible for driving global sales for PlanningEdge, with a focus on growing the company’s enterprise and channel client bases. Troy brings to the position a successful track record of more than 10 years that includes recognized sales achievements in high-tech and ERP fields. Prior to joining PlanningEdge, Troy most recently oversaw channel sales for Vertex Inc specifically focusing on the NetSuite ecosystem, where he nurtured key relationships and engendered strategic partnerships that led to significant revenue growth. He has experience consulting for and selling SAP solutions, sales at ADP, InsideSales.com for sales acceleration and other cloud solutions. He also served in higher education teaching organizational behavior and mentoring teams of students. He gave lectures and speeches across the country as an innovative thought leader for student recruiting, retention, and leadership development. Troy earned a Bachelor of Science in Business Administration from Utah Valley University, and a Master of Public Administration from Brigham Young University. His family is his passion and can often be found enjoying the outdoors with his friends and family.
Caitlyn Lehr
Director, Professional Services and Customer Success
Caitlyn Lehr is a co-founding team member of PlanningEdge, having initially joined in June 2016 as a Support Engineer, where she began working with clients on the now legacy RockySoft planning solution. After gaining considerable experience working with customers on several different ERP systems, she was promoted to the Professional Services team, where she now implements and trains users on the PlanningEdge 2.0 platform. She was again promoted in November 2017 to Director of Professional Services and Customer Success. Heading up the recently-created Customer Success Initiative, Caitlyn will manage a formal process for seeking customer feedback from use of the PlanningEdge software, as well as work with the PlanningEdge development team to integrate requested enhancements into the product development sprint cycles. Prior to joining PlanningEdge, Caitlyn received a degree in Business Administration from the Colorado State University, with a focus in Computer Information Systems. While attending college, she developed and managed databases on a part-time basis.

Get News and Updates